We’re a creative agency and as cliche as it sounds, we love to swear. So we decided to see if we can use our negative vocabulary to create positive social impact. If we hear a colleague being a potty mouth we use this app to report them. Every reported swear word comes with a penalty of ₹10 and the end of each month these verbal penalties are totaled and the proceeds go to a charity of our choice. Yup, it’s time to walk the talk.